Adkonekt Transforms Online Advertising with the Launch of the World’s First Click to Call Online Display Adnetwork.
Company’s innovative technology solution allows advertisers to pay for display campaigns only when they receive a call from a potential customer.
PUNE, India – March 12, 2010 – Adkonekt, a (!) Yureekah product, announced today that it has launched the first of its kind click to call online display adnetwork. With this platform, advertisers can now launch campaigns across a network of publishers and pay only when they receive calls from potential customers. The technology seamlessly converts a simple banner ad into a “click to call” enabled ad, which can be used to run a campaign across the adnetwork. An advertiser pays only for the number of calls that gets generated through the campaign.
Adkonekt is also licensing its technology to advertising agencies looking to use the technology for normal CPM and CPC campaigns. This enables them to offer absolute returns for advertiser spends.
“We have always tried to provide innovative technology solutions to the online advertising community,” said Vishal Sharma, Founder and CEO of (!) Yureekah, Inc. “Adkonekt provides a new dimension to performance based online advertising, and we are confident that publishers and advertisers will be excited to utilize our innovative offering.”
“Click to call advertising is an emerging ecommerce model that connects buyers and sellers, in this way we are creating new and innovative opportunities for advertisers and merchants to generate real leads,” adds Devaraj Southworth, Founder and President of (!) Yureekah, Inc.
“Our goal has always been to simplify online advertising -- with the advent of the Adkonekt technology we have completely demystified the way performance marketing works,” adds Anup Badhe, CTO of (!) Yureekah, Inc.
With its public beta launch, Adkonekt plans to partner with agencies, local and national advertisers and publishers in the US, UK and Indian markets and will be looking to expand to other markets in the near future.
About Adkonekt
Adkonekt (www.adkonekt.com) is the world’s first patent pending “click to call display” adnetwork designed for advertisers, agencies, web publishers and small business owners. Its unique technology converts an existing display ad into a click to call display ad. This technology enables a potential customer to talk to an advertiser for free. The call charges are borne by the advertiser, which relates to a customer acquisition cost for the advertiser.
Adkonekt’s unique Cost Per Talk (CPT) model is the first of its kind and endeavours to be next generation in performance based marketing. The “click to call” adnetwork technology can also be used by advertisers to convert their normal CPM/CPC campaigns into a “click to call” performance campaign. Privately held, (!) Zimblee is a (!) Yureekah Inc. Company founded by Vishal Sharma and Devaraj Southworth, serial entrepreneurs with backgrounds in media and consulting. For more information visit www.adkonekt.com
About (!) Yureekah Inc.
(!) Yureekah Inc. is a technology company that is developing the next generation of online advertising products. (!) Yureekah Inc.’s mission is to make online media professionals successful by revolutionizing the online advertising process. With multiple patents pending including several for (!) Yureekah the “competitor search engine,” (!) Zimblee the “custom display ad creator,” and Adkonekt the “click to call display adnetwork.” (!) Yureekah Inc. will continue to innovate and revolutionize the advertising industry for years to come. Privately held, (!)Yureekah Inc. is a global technology company with offices in Pune, India, and New York. (!)Yureekah Inc. is founded by Vishal Sharma and Devaraj Southworth, serial entrepreneurs with backgrounds in media and consulting. For more information visit www.yureekah.com .
Media Contact:
Minerva Devi
mdevi@yureekah.com
91-20-30582593
